Privacy Policy

Last updated: 6 September 2026

1. Who We Are

PureTensor Ltd (trading as PureTensor) operates puretensor.co.uk, a managed AI infrastructure provider registered in England and Wales.

Company name: PureTensor Ltd (formerly Varangian Group Ltd) Company number: 16957867 Registered address: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ Data protection contact: ops@puretensor.ai

The company acts as data controller for personal information processed through its websites and AI infrastructure services.

2. What This Policy Covers

This policy explains data collection, use, storage, and sharing practices for website visitors, service inquiries and users, and communications. Coverage extends to UK and EU website visitors and clients, with compliance to UK GDPR, Data Protection Act 2018, and EU GDPR where applicable.

3. Personal Data We Collect

Data Provided Directly: Contact information collected via the website contact form (name, email, organisation, and the optional service, industry, and message fields) and via email. The contact form is posted by the browser to Formspree (formspree.io) so the inquiry can be forwarded to us. Business information collected during service onboarding. Communication records from correspondence.

Data Collected Automatically: Technical data (IP address, browser type, OS, device type) via web server logs. The site is delivered via AWS CloudFront. Website fonts are self-hosted: Next.js downloads Inter and JetBrains Mono at build time (next/font/google) and serves them from this origin, so a visitor's browser does not request fonts from Google.

Third-Party Sources: Professional profiles from LinkedIn and company websites for business development.

4. How and Why We Use Your Data

Website Visitors: Responding to inquiries (legitimate interest), website operation and security (legitimate interest).

Clients and Prospective Clients: Providing services (contract performance), service scoping and proposals (legitimate interest), invoicing and payment (contract performance and legal obligation).

5. Who We Share Data With

We do not sell personal data. Sharing occurs only with: professional advisers (legal, accounting) under professional confidentiality; IT service providers (Google Workspace, hosting) under DPAs; Formspree, which receives website contact-form submissions in order to forward them to us; law enforcement where legally required; and regulatory bodies (ICO, Companies House) under legal obligations.

6. International Data Transfers

All core processing occurs in the United Kingdom. Where transfers outside the UK occur: EEA/EU transfers rely on UK adequacy regulations (EU decision renewed December 2025, valid through December 2031); US transfers rely on the UK-US Data Bridge (UK Extension to EU-US Data Privacy Framework). The website contact form is an exception: Formspree states that its services are hosted on Amazon Web Services in the United States and that it relies on Standard Contractual Clauses as a data processor.

7. Data Retention

This website does not run analytics, so there is no analytics retention period. Contact form inquiries: 2 years from last contact. Client records: duration plus 6 years (Limitation Act 1980). Server logs: 90 days.

8. Your Rights

Under UK GDPR and EU GDPR you have the right to: access your personal data (Article 15), rectification of inaccurate data (Article 16), erasure (Article 17), restriction of processing (Article 18), data portability (Article 20), object to processing based on legitimate interests (Article 21), and withdraw consent (Article 7).

How to exercise your rights: Email ops@puretensor.ai. Response within one month.

Right to complain: Information Commissioner's Office (ICO), ico.org.uk, 0303 123 1113, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF. EU residents may complain to their Member State supervisory authority.

9. Cookies

We do not use Google Analytics or any third-party analytics platform. We do not set cookies for tracking or advertising purposes. We do not use tracking pixels, web beacons, or social media pixels.

10. Children's Data

Services are directed at businesses, not children. Personal data from children under 18 is not knowingly collected.

11. Changes to This Policy

Policy updated periodically. Material changes communicated via website notice.

12. Contact Us

PureTensor Ltd, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom. Email: ops@puretensor.ai